Hand in hand with Lasino S.A. and the Delosi Community, Starbucks, the renowned international chain of coffee shops, has officially arrived in Ecuador, marking a significant milestone in the expansion of the brand in Latin America and opening new jobs in the country. This important entry into the Ecuadorian market has been possible with the integral legal advice of Noboa, Peña & Torres, the law firm in charge of leading the initial negotiation, the incorporation of the company in the country, its investment program, the operation in key aspects, the preparation of all model contracts with suppliers and advice on tax, commercial, regulatory and labor issues, among other legal aspects.

The firm Noboa, Peña & Torres, with a solid background in corporate legal advice, played a crucial role in structuring the legal and contractual bases of Delosi S.A. that allowed the successful landing of Starbucks in Ecuador. Its experience and knowledge of the local market have been fundamental in ensuring that each stage of the process was carried out on time and in accordance with Ecuadorian regulations, guaranteeing a successful start for the brand’s operation in the country.

As part of its expansion plan, Starbucks opened its first store in Quito, which has been received with great enthusiasm by local consumers. In addition, it plans to open four new stores in the Ecuadorian capital in the next six months, strengthening its presence in the city.

By 2025, Starbucks has more ambitious expansion plans that include its presence in other important cities in the country, such as Guayaquil, which will consolidate its position in the Ecuadorian market. 

Noboa, Peña & Torres team participating in the process: Leader: Patricio Peña Romero; Partner: Francisco Larrea Naranjo; Associates: Patricio Peña Aguilar, Jorge Luis Carrión, Camila González, Gabriel Aguirre, Alejandra Chaves, José Carlos Portilla and Yohana Valero.

About Noboa, Peña & Torres

Noboa, Peña & Torres is a leading law firm in Ecuador, with extensive professional experience in the region. Its clients include leading multinational corporations, global banks, leading Ecuadorian companies in their areas of activity and non-profit organizations. The firm is recognized for its comprehensive, strategic and personalized approach to legal advice, with a very broad experience in corporate law, and has stood out for its ability to accompany its clients in complex processes of expansion and establishment in the country.

About Delosi Community 

Comunidad Delosi is a restaurant franchise operator with more than 40 years in the market leading worldwide recognized brands, among them Starbucks. It is headquartered in Lima, Peru, has operations in several countries in the region and is the business organization that brings the Starbucks brand to Ecuador. 

Francisco Larrea Naranjo has been promoted as Partner of Noboa, Peña & Tores Law Firm, effective March 1, 2023. Francisco works at the firm since 2014 and served as Director in charge of the Energy and Infrastructure practices.

Francisco is an expert in complex corporate structuring, advising in regulatory matters, project financing, local and cross-border M&A and other corporate transactions in the context of major projects. His practice focuses mainly in several sectors and indus- tries, with special emphasis in Oil & Gas and Energy projects and APP projects. His practice includes national and international liti- gation and arbitration within these fields.

Hence more, Francisco is a Professor at Universidad San Francisco de Quito, teaching two courses: one in Gestión Privada (Private Management) for the Administrative Law Master’s Degree Pro- gram, as well as Arbitration for the Litigation and International Arbitration Master’s Degree Program.

Francisco’s education started at Pontificia Universidad Catolica de Ecuador, graduating as a Lawyer. He has a master’s degree in Cor- porate Law from Universidad San Francisco de Quito, and an LLM from Penn State University.